Marketing an online grocery store can be challenging because generic marketing ideas often don’t work in this niche. Below you will find 7 grocery store online marketing ideas that actually work!
1. Ad campaigns.
With FB and Google shopping ad campaigns you can reach a hyper-targeted audience that is more likely to buy from you. We suggest promoting combo deals as they tend to convert best and increase AOV for your online grocery store.
2. Instagram and Tik Tok.
Instagram and Tik Tok have a lot of accounts dedicated to cooking. This is a great opportunity for you to promote your online grocery store. You can create your own Instagram and Tik Tok accounts and share food and drinks recipes. You should mention the shopping list in the best and link back to your grocery store.
3. Search engine optimization.
While ads can bring your clients sooner, SEO is a more sustainable way as you will get free traffic. You need to make sure your technical SEO is properly configured and after that, you just need to work on your product descriptions and post tasty recipes to drive traffic.
4. Influencer marketing.
Influencer marketing is not limited to just sponsored posts on Instagram and Tik Tok, check micro-influencers on Youtube who will be more than happy to create quality content and mention your brand. Make sure to offer a special discount to Youtube viewers. In general, you should target cooking channels and healthy living channels.
5. E-mail marketing.
You should start collecting emails from day one! Your email list can be a huge source for your business. Share monthly combos and deals, and you will see people rushing to your site to buy again and again.
6. SMS marketing.
SMS marketing is perfect for grocery store marketing. However, you need to be careful and not to spam people. SMS you customers with the best limited-time deals to create FOMO (fear of missing out) and you will surely see an increase in sales.
7. Loyalty program.
With a loyalty program, you can significantly increase your returning customer rate. Let your customers collect points each time they make a purchase and then redeem them for discounts and freebies. Refer a friend program can be a great addition to your loyalty program!
These are some simple online grocery store marketing ideas that you can easily implement and start seeing an increase in sales fast! But before you do that, make sure your online store offers a great user experience to your customers, so they TRUST YOU and are willing to spend their hard-earned money. Book a free website audit and discover 5 improvements your website needs to start converting visitors into customers.