How to Choose the Best Shopify CRO Agency

How to Choose the Best Shopify CRO Agency

If you are looking to hire a Conversion rate optimization (CRO) agency, there are five things you should consider. It will not only save you precious time but help you find a reliable long-term partner to grow your business!

Your CRO Consultant’s Background

Even if you hire an agency, chances are you will work with a dedicated conversion rate optimization consultant. Here are a few things you should ask about the background of your consultant:

  • Professional Education. Do they have a UX design, Marketing or Psychology degree? CRO requires intensive ideation, research, and testing process. So, professional education is vital for getting positive results. That is why all our team members have appropriate professional education.
  • Personality. CRO is a dynamic process. It often requires regular communication between the consultant and the client. So, you need to like that person. Look for someone proactive and willing to share the insights and know-how.
  • Basic Shopify skills. Though CRO consultants don’t develop or implement changes per se, having a basic understanding of Shopify will help everyone move forward faster and avoid disappointment. There is nothing more frustrating than finding a winning variant that is impossible or too expensive to implement due to Shopify limitations. That is why we always check the Shopify theme and apps that you use and suggest appropriate changes that are effective and easy to implement.

Case Studies

Every conversion rate optimization expert knows that nothing speaks better about their expertise than case studies supported by data. Look for a CRO agency that includes solid numbers and Shopify dashboard screenshots in their case studies. Don’t just take their word for it. A good CRO agency is more than happy to share results. You can see some of our case studies here.

Transparency 

When looking for conversion rate optimization services, make sure they are transparent about the expected results. A professional CRO agency will NOT offer you guaranteed results fast. It is simply unrealistic. Initial CRO optimization based on heuristic evaluation can boost your conversion rate and average order value. However, to see significant long-term results, you need continuous optimization based on data from your store and constantly changing user behaviour insights. 

Technical Team

Help with conversion rate optimization doesn’t end in finding winning elements. Look for a team that can quickly implement them. For example, we have an in-house Shopify expert ready to implement any changes ASAP! 

Holistic Approach

Conversion rate optimization has to align with your overall marketing strategy. A good CRO agency or consultant will always ask you about your business and marketing goals. Especially key marketing events (sales, holiday promotions, TV appearances). You don’t want CRO activities to contradict your business goals, nor do you want to miss out on opportunities to increase sales. We always ask our clients about their business goals and key marketing events. So we create a CRO strategy optimized for best results.

Book a free trial audit call and get five personalized strategies to increase your online store’s conversion rate!

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