Before we can start on optimizing your website, we need to first understand who your ideal customers are. We will work with you to create an ideal customer profile (ICP) that will serve as a guide for all of our CRO efforts.

The second step is a heuristic evaluation of your online store. Heuristic evaluation is a usability inspection method for evaluating user interfaces. It involves having a small group of experts examine the interface and judge its compliance with recognized usability principles (heuristics).This can help identify areas where customers may have difficulty completing a purchase or areas that may be confusing.

User testing is the third step in the process. This step involves feedback from actual users. We will use card sorting, task analysis, and user interview methods to better understand your customer's pain points, preferences, and how they interact with your online store. We will also conduct A/B tests to assess the impact of potential changes on conversion rates and sales.

We will work with you to change your online store based on our findings. These changes may include redesigning key pages, adding or removing features, or changing how information is presented. We will also provide guidance on best ways to communicate these changes to your customers.