Learn how we helped our partner agency design a store for an Instantly Ageless Beauty brand that converts at 3% from day 1.
A partner Ecommerce growth agency, Ashworth Strategy, reached out to us to create a brand new store for a famous anti-aging brand - Instantly Ageless Beauty. Their hero product is often called a facelift in a bottle.
Creating a new Shopify store ready for growth
The client committed to investing heavily in paid advertising led by our partner agency. Our partner agency was looking to have a conversion-focused store ready within a week. The brand couldn't provide high quality creatives, so we had to rely on the best user experience practices to mitigate the lack of visual appeal.
Since we only had a week to launch a conversion-focused website, we decided to go for a minimalist design. To guarantee a high conversion rate, we focused on 3 areas:
- Powerful copy - we made sure it's persuasive and clear.
- Plenty of UGC looking before/after pictures (in this case, low-quality creatives became our advantage).
- Minimalist design with straightforward add-to-cart and checkout functionality.
A new skincare store was designed in 1 week without quality creatives and it has a ~3% conversion rate and a $70 average order value from day 1.
- Conversion rate: ~3 %
- Average order value: ~$70
- Sales: ~ $11K
- ROI (return on investment): ~700%