What is a good return customer rate?

When it comes to building a successful ecommerce business, one of the most important factors is understanding what constitutes a good return customer rate. Return customer rate is a term that refers to the percentage of customers who buy from you on a regular basis. This number will vary from business to business, depending on a number of factors, including the niche you're in, the price you're selling your products at, the products you're selling and the competition you're facing.

However, a good return customer rate is generally considered to be around 35% or higher, so long as you're making enough money to cover operating costs, of course.

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