Shopify app that doubled the opt-in rate

You probably know how important email marketing and connecting with your subscribers is for DTC brands, but it can be a real challenge getting people to sign up to your mailing list. 📧

You might experiment with offering an incentive like a discount or a free product, but the truth is most opt-in forms are bland or just annoying for customers. 😠

That’s when you need to be a bit creative and think outside the box. We’ve experimented with Shopify apps that gamify the opt-in experience. But SmashPops does it on a whole new level and make it fun and effective.

SmashPops offers 5 different customizable templates to create an interactive and enjoyable opt-in experience for browsers. I’ve actually used the Card Dance option on a client’s site and it increased the opt-in rate from 1.7% to 3.6% and generated almost 10K more sales. Pretty good!

Here’s the link if you’re interested (and just to note - we are not an affiliate for them or anything!): https://apps.shopify.com/smashpops?surface_detail=spin+wheel

We’d definitely recommend checking this app and experimenting a bit to try and increase your mailing list sign-ups. We’d love to hear about any of your favourite apps for encouraging opt-ins. 📱

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