One of the best ways to increase conversion rates is to perform A/B testing, but that might prove difficult if your website doesn’t have enough traffic. Thankfully there are other things you can focus on to help convert browsers into buyers:
- Usability testing and user interviews. Interviewing just 5 people and asking them to test various aspects of your site will uncover valuable insights to improve your store. You need to ask the right questions of your target demographic though to get the most useful feedback. Ask them what they like about your product, what they don’t like, and whether they would buy it (and if not, why not). Here is a great video by Nielsen Norman Group that will help you understand how user testing works:
- Use proven CRO strategies such as adding social proof in the form of testimonials or reviews and leverage User Generated Content to encourage purchases through social influence. Just remember though - what works for one brand might not necessarily work for another. That is why our team performed and synthesized hundreds of test results in various ecommerce niches, so that we could deliver quality results fast!
- Make use of video content to engage users and showcase your products and brand story - get your audience to interact with you to form meaningful connections. If you need more convincing, this research found that including a video on a landing page can increase conversion rates by 80%!
Hope this helps! Let me know if you have any questions about optimizing your site for conversion.