Learn how we boosted the revenue for a brand selling cookie decorating kits to Disney and NHL.
The Client
ColorMyCookie.com is a US-based coloring cookie brand that is famous for their Christmas, Valentine's, diploma, and pirate cookies that are loved by many including some big brands! All cookies come pre-iced and the kit has everything you need to paint your own cookie.
The Challenge
Increasing conversions for Facebook advertising campaigns
The client was getting ready to start advertising their brand on social media with the help of our partner agency, Ashworth Strategy. They were looking for a quick and effective solution to increase the conversion rate fast to maximize their marketing efforts.
The Solution
The website was rather dated, but we know conversion rate often has nothing to do with design. We had less than a week to polish their user experience. After the in-depth audit, we found a few areas for improvement that we can do fast:
- Fixing bugs.
- Improving micro-interactions.
- Creating persuasive copy with a call to action.
The Results
Within less than a week of work, we helped our clients increase sales of coloring cookies kits by 36%!
- Conversion rate increase: 38%
- Sales increase: 36%
- ROI (return on investment): 46% within the first month
After the successful advertising launch, we redesigned the website which resulted in more sales and conversions.