If you are looking to scale up your hair care brand and grow your email list, check out this case study and learn how we boosted Belle Bar Organics newsletter subscription rate by 200% and generated $8,5K more in revenue within 1 month. You will learn how we used gamification to engage potential customers, increase newsletter subscribers and generate extra revenue.
The Client
Belle Bar Organics is a U.S.-based hair care brand selling hand-made natural hair care for women of color. They have been featured in Allure, Shape, InStyle, and Glamour magazines.
The Challenge
Increasing newsletter subscription rate
Based on the comprehensive research it was clear that email marketing was a key driver of Belle Bar's sales growth, so there is a need to increase the newsletter opt-in make to drive more people into the sales funnel. The client preferred email marketing tool was Klaviyo, so we were limited to using only Klaviyo-compatible tools.
The Solution
We used gamification to boost newsletter subscribers and sales! Since many stores in the industry use the "Spin the wheel" gamified popup, customers stopped engaging with this option. We decided to use a different game called "A Dancing Card" to offer something fun and new to their customers.
The Results
Within a month, we increased the opt-in rate from 1.7% to 3.6% and generated an additional $8.5K in revenue!