Chances are that if you’re looking into sizing charts, you’re aware of how important they are. Online shoppers might be skeptical of buying new brands or products without the ability to try them on in person. A sizing chart gives them more confidence in their purchase, which leads to more conversions and fewer returns.
Why you need a sizing chart
Here are a few reasons why it makes sense for your online store to provide a sizing chart:
- They help customers make informed decisions: Customers will often add an item to their cart only to leave the site after finding out that the product doesn’t come in their size (which can happen when sizes aren't listed). A sizing chart allows these customers to accurately predict whether an item will fit. And as we mentioned before, eliminating as much uncertainty about an online purchase as possible increases conversion rates and reduces returns.
- They reduce returns and increase conversions: Without measurements or a guide at all, many shoppers opt not to buy certain items rather than risk that they won’t fit properly (or they end up returning those items later). Sizing charts give you a unique opportunity to convert hesitant prospects into loyal customers by providing them with all the information they need upfront -- so that even if they're unsure about your brand or product at first -- there's less friction for them after viewing the sizing chart.
- They improve customer experience: Having accurate size information on your website reassures shoppers that the products will fit well and provides additional convenience by allowing them to avoid having to go through multiple rounds of return shipping-- saving both time and money! This also builds trust because customers feel like this level of transparency is something worth coming back for again (and again!) Plus we can't stress enough how important it is when trying out new things! If someone feels like it's too risky then they may not want anything beyond what has already been tested out which could mean missing out on some amazing opportunities :(
Best practices for online sizing charts
1. Use clear, easy-to-understand language
When it comes to sizing charts, clarity is key. Avoid using jargon or technical terms that customers may not understand. Instead, use clear, concise language that anyone can easily follow.
2. Use visuals wherever possible
In addition to using clear language, visuals can also be helpful in communicating sizing information. If possible, use photos or diagrams to illustrate how certain items fit. This can be especially helpful for items like clothing or shoes.
3. Offer multiple sizing options
Not all customers will fit into the same size category. That's why it's important to offer multiple sizing options whenever possible. This way, customers are more likely to find a size that works for them.
4. Provide accurate measurements
It's also important to make sure that the measurements listed on your sizing chart are accurate. If customers receive an item that doesn't fit, they're likely to be disappointed and may not make future purchases from your site.
5. Make your sizing chart easy to find
Don't make customers hunt for your sizing chart. Include a size chart link (ideally, a popup) prominently on your product pages. That's why it's a good idea to place a size chart popup next to the product size options on the product page. This way, customers can quickly and easily find the sizing information they need. This can help reduce frustration and increase the likelihood that they'll complete a purchase. You may also want to consider adding a sizing chart to your site's navigation.
By following these best practices, you can create an online sizing chart that will help improve your ecommerce conversion rates. Do you have any other tips for creating an effective online sizing chart? Share them in the comments below!