Confirmation email strategies and best practices

Welcome to your confirmation email starter kit! This guide will provide you with strategies, best practices, and examples for creating confirmation emails that will engage and convert your subscribers.

What is a confirmation email?

A confirmation email is a type of email that is sent to confirm a action that a subscriber has taken. This could be anything from subscribing to a newsletter to making a purchase. Confirmation emails are an important part of the customer journey as they provide valuable information to the subscriber and can also be used to upsell or cross-sell other products or services.

Why are confirmation emails important?

Confirmation emails are important because they:

  • Engage subscribers and keep them engaged with your brand
  • Provide valuable information to subscribers
  • Can be used to upsell or cross-sell other products or services

What are the elements of a good confirmation email?

There are a few key elements that make up a good confirmation email. These elements include:

  • A clear and concise subject line
  • Personalization
  • A strong call-to-action
  • Relevant information and images

What are some confirmation email best practices?

There are a few best practices that you should keep in mind when creating confirmation emails. These best practices include:

Keep it short and sweet: Confirmation emails should be short and to the point. The goal is to provide the subscriber with the information they need and then move on.

Use a strong call-to-action: Confirmation emails are a great opportunity to promote other products or services. Make sure to use a strong call-to-action so that subscribers know what to do next. It can't be watching the video or redeeming a discount. It's important to have just one call-to-action button. You don't want to overwhelm subscribers with multiple offers and requests.

Personalize the email: Confirmation emails should be personalized to the subscriber. This can be done by using their first name or by referencing the action they took.

Include relevant information and images: Images can help to break up the text and make the email more visually appealing. Make sure to use relevant images that align with the message of the email.

What are some confirmation email examples?

Now that you know what goes into a confirmation email, let’s take a look at some examples.

Example 1:

Subject line: Welcome to {your company name}!

Thank you for subscribing to our newsletter. We’re excited to have you on board.

We have a special surprise for you. Here is your exclusive 40% discount valid for the next 24 hours.

CTA: Redeem Now

Example 2:

Subject line: Your purchase is on its way!

Thank you for your purchase. Your order will be shipped within 1-2 business days. We will send you another email with the tracking number when the order is shipped.

In the meantime, we’ve put together a list of our most popular products. (feed of products)

We hope you enjoy your purchase.

Example 3:

Subject line: Thanks for signing up! And a special something for you...

Thank you for signing up for {your service/company name}. We’re excited to have you as a part of our community.

In each issue, you’ll find valuable information on {your topics}.

Check out our {title} video available to the community members only!


Confirmation emails are a great way to engage and convert your subscribers. Keep these best practices in mind when creating your confirmation emails to ensure that they are effective.

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