People are the lifeblood of any business, and that means finding ways to attract them. There are a variety of types of customers that businesses can attract, some of which are more valuable than others.
1. New Customers
New customers are people who have never used your product or service before. They don’t have any loyalty to your brand and they don’t have any preconceived notions about what you offer. This makes them both a great opportunity and a great risk.
They’re a great opportunity because they have the potential to become loyal, long-term customers. They’re a great risk because they might not be impressed with what you have to offer and they might never come back.
The best way to convert new customers is to offer them a great experience from start to finish. Make it easy for them to find your product or service, make it easy for them to use your product or service, and make it easy for them to get help if they need it.
2. Prospects
Prospects are people who are interested in your product or service but haven’t made a purchase yet. They might be familiar with your brand or they might not be.
Prospects are a great opportunity because they’re already interested in what you have to offer. They’re a great risk because they might not be ready to buy yet or they might not be a good fit for your product or service.
The best way to convert prospects is to offer them a great deal. Give them a discount, give them a free trial, or give them a bonus if they buy now.
3. Loyal Customers
Loyal customers are people who have been buying from you for a long time. They’re familiar with your product or service and they’re likely to continue buying from you in the future.
Loyal customers are a great opportunity because they’re already sold on your product or service. They’re a great risk because they might not be interested in trying new products or services from you.
The best way to convert loyal customers is to offer them new products or services that are relevant to their needs. Keep them up-to-date on what’s new and make it easy for them to try new things.
4. One-Time Customers
One-time customers are people who have bought from you once but are unlikely to buy from you again. They might not be a good fit for your product or service or they might not be interested in what you have to offer.
One-time customers are a great opportunity because they’re already familiar with your product or service. They’re a great risk because they’re not likely to buy from you again.
The best way to convert one-time customers is to offer them a special deal for a second purchase or offering them commission for referring people.
5. Referral Customers
Referral customers are people who were referred to you by a friend or family member. They might not be familiar with your brand or offerings. Referral customers are a great opportunity because the trust is already established and it’s easier to close the deal. They’re a great risk because your prices might not be right for them. The best way to convert referral customers is to offer them a special deal, where both parties get a discount. For example, refer a friend, and you both get 10% Off.
6. Social Media Customers
Social media customers are people who found you through social media. They might be familiar with your brand or they might be interested in your offer. Social media customers are a great opportunity because they’re curious about your brand and are likely to purchase. They’re a great risk because other similar brands might advertise to them. The best way to convert social media customers is to offer them a special discount code available to social media followers only.
7. Search Engine Customers
Search engine customers are people who found you through a search engine. They might not be familiar with your brand but they have a high buying intent since they were searching for your product or the solution to the problem your product solves.
Search engine customers are a great opportunity because they’re looking for the product to buy and they are ready to make a decision. They’re a great risk because if they don’t find the information they need or won’t trust your site.
The best way to convert search engine customers is to offer them comprehensive information about the product or service. You can also sweeten the deal by 10% welcome discount.