Marketing an online grocery store can be challenging because generic marketing ideas often don’t work in this niche. But that doesn’t mean it’s impossible. Your goal is to create a strong online market with a clear purpose, a strong brand, and a solid business model.
Below you will find 7 grocery store online marketing ideas that actually work!
7 Easy Marketing Strategies To Promote Online Grocery Store
1. Ad campaigns
With FB and Google shopping ad campaigns you can reach a hyper-targeted audience that is more likely to buy from you. However, you need to ensure that your ads are relevant to your audience and that you’ll be able to measure your return on investment. There are many factors to consider, such as the size of your audience, the number of ads you run, and the frequency of your ads.
You also need to think about the type of business you’re in. Are you selling fresh produce? Are you selling frozen foods? Do you have seasonal products that you sell out of season? Do you have a lot of competition in your market? When you have clarity on these questions, you’ll be able to come up with a plan for your campaign that will work for you and your audience.
We suggest promoting combo deals as they tend to convert best and increase AOV for your online grocery store. For example, you could promote a combo deal in which you offer two products for a price of one and give customers the option of buying both. Another approach is to offer a lower price on a certain product or include a free shipping option.
2. Instagram and TikTok
Instagram and Tik Tok have a lot of accounts dedicated to cooking. This is a great opportunity for you to promote your online grocery store. You can create your own Instagram and Tik Tok accounts and share food and drinks recipes. You should mention the shopping list in the best and link back to your grocery store.
3. Search engine optimization.
While ads can bring your clients sooner, SEO is a more sustainable way as you will get free traffic. You need to make sure your technical SEO is properly configured and after that, you just need to work on your product descriptions and post tasty recipes to drive traffic.
SEO is the process of optimizing a website for search engines. Search engines such as google and yahoo will look through a website and find out what content is relevant for a particular search. Your job is to make your content relevant to the search engine.
The main SEO techniques include keyword research, backlink analysis, and on-page SEO methods such as writing relevant title tags, meta tags, and code optimization.
4. Influencer marketing
Influencer marketing is not limited to just sponsored posts on Instagram and Tik Tok, check micro-influencers on Youtube who will be more than happy to create quality content and mention your brand. Make sure to offer a special discount to Youtube viewers. In general, you should target cooking channels and healthy living channels.
5. E-mail marketing
You should start collecting emails from day one! Your email list can be a huge source for your business. Share monthly combos and deals, and you will see people rushing to your site to buy again and again.
6. SMS marketing
SMS marketing is perfect for grocery store marketing. However, you need to be careful and not to spam people. SMS you customers with the best limited-time deals to create FOMO (fear of missing out) and you will surely see an increase in sales.
7. Loyalty program
With a loyalty program, you can significantly increase your returning customer rate. Let your customers collect points each time they make a purchase and then redeem them for discounts and freebies. Refer a friend program can be a great addition to your loyalty program!
These are some simple online grocery store marketing ideas that you can easily implement and start seeing an increase in sales fast! But before you do that, make sure your online store offers a great user experience to your customers, so they TRUST YOU and are willing to spend their hard-earned money. Book a free website audit and discover 5 improvements your website needs to start converting visitors into customers.