When it comes to creating a landing page that converts, one of the most important elements is the hero shot. This is the primary image on the page that should immediately capture the attention of visitors and give them a clear idea of what the page is about. Below you will find effective hero shot examples and tips to create your own hero images that increase conversion rate.
What is a landing page hero shot?
A landing page hero shot is a large, high-resolution image that is prominently displayed on a landing page. The hero shot is usually the first thing visitors see when they arrive on the page, and it is intended to grab attention and give visitors a sense of what the page is about.
Examples of landing page hero shots can include product photos, photos of people using the product, or simply attractive images that convey the message of the page. The hero shot is usually accompanied by a headline and a short description, and it should be relevant to the rest of the page content.
The difference between hero shot and hero section
A hero shot is a single that is prominently displayed on a hero section. A hero section is a larger area that may include a hero image(s), text, and other elements, such as a call-to-action button, and headlines. For example.
The 5 best types of hero images for Ecommerce
1. A hero image that celebrates the product
In this type of hero image, the product is the star. The image might show the product in use or might be a close-up shot that highlights the product's features. This type of hero image is a good choice for online stores that sell products that are visual in nature, such as clothing, jewelry, or home decor.
2. A hero image that highlights the brand
This type of hero image puts the focus on the store's brand rather than on any particular product. The image might feature the store's logo or might be a photo that conveys the brand's personality. This type of hero image is a good choice for online stores that sell products that are not particularly visual in nature, such as books, software, and education.
3. A hero image that tells a story
This type of hero image uses a photo or illustration to tell a story about the product or the brand. The story might be literal, such as a before-and-after photo, or it might be more abstract, such as an image that conveys a feeling or a mood. This type of hero image is a good choice for online stores that want to create an emotional connection with their customers.
4. A hero image that features a customer
This type of hero image puts the focus on the customer rather than on the product. The image might show a customer using the product or might simply be a photo of a satisfied customer. This type of hero image is a good choice for online stores that want to create a sense of community and customer loyalty.
5. A hero image that is interactive
This type of hero image is interactive, meaning that it changes in some way when the user interacts with it. The image might be a video, an animation, or a game. This type of hero image is a good choice for online stores that want to create a sense of fun and excitement.
10 tips to select a hero shot that can increase a conversion rate
1. Pick a hero shot that is relevant to your product or service.
2. Make sure the hero shot is of high quality and resolution.
3. Consider using a close-up hero shot to highlight details.
4. Use a hero shot that shows your product or service in use.
5. Select a hero shot that is visually appealing and catches the eye.
6. Choose a hero shot that is unique and differentiates your brand.
7. Go for a hero shot that tells a story and engages the viewer.
8. Use a hero shot that is aligned with your brand identity.
9. Pick a hero shot that is relevant to your target audience.
10. And finally, make sure the hero shot fits well with your website design.
There are a few more things to keep in mind when choosing or creating a hero shot for your landing page. First, it should be high-quality and visually appealing. This means using a professional photo or graphic, rather than a generic stock image. Second, it should be relevant to the page content and help to convey the main message.
And finally, it should be attention-grabbing, so make sure it stands out from the rest of the page. If you don't have a professional photo or graphic to use, there are still ways to create an effective hero shot. Try using a screenshot of your product or service in action, or a simple but eye-catching graphic. Whatever you choose, make sure it helps to convey the overall message of your landing page and encourages visitors to take the next step.
If you need help with selecting a hero shot that will boost your conversion, get in touch with us!